WEBINAR: Ted’s framework and Olivier’s pathway:  can they solve the scaling challenge for inclusive business?

Webinar - The Scaling Inclusive Business Challenge

Thank you to all who attended the webinar on 28th November 9AM EST | 2PM GMT | 5PM Nairobi | 730PM Delhi

Wouldn’t it be great if we could crack the question of how to scale inclusive business?  Well, with 50 years of experience between them, two leading experts have recently shared their wisdom in two new books.  So drawing on Ted London’s framework and Olivier Kayser’s pathway, do we have the answers we need?   Hear what Ted and Olivier think when they discuss scale together, in this unique webinar, a discussion with them both.

Olivier Kayser at Hystra authored ‘Scaling up business solutions to social problems: a practical guide for social and corporate entrepreneurs’, asking why impressive solutions fail to scale up, featuring global case studies and practical solutions to build a pathway.  Ted London from the William Davidson Institute uses ‘The Base of the Pyramid Promise: Building Businesses with Impact and Scale’, to put forward a 4-part framework developed for thinking about whether a business has the means in place to scale, drawing on examples from Nike, CEMEX, Celtel, Tetra Pak, and many others.

Both of them look at what business leaders should do, at the mindset not just the operation, and at the role of other ecosystem partners.   They are both fairly frank about where things have gone wrong.   In this webinar we heard what each sees as the top priority, and what issues are still under contention.

Scaling Inclusive Business Resources


SERIES: Scaling Inclusive Business

Whether your route to scale is growth of a single business, or spread of an innovative model across networks and regions this series provides insight and opinion from leaders in inclusive business on how to grow. Download the step by step framework created by Ashoka and read the invaluable insights in Guest Editor Tom Harrison’s exclusive interview with Erik Simanis, Head of the Frontier Markets Initiative at Cornell University and a leading authority on inclusive business innovation.



Insight on how to approach four critical scaling challenges and other tools and resources on the topic.


CHECKLIST: Building a scalable enterprise that serves the BoP

Drawing on experience of hosts of businesses that have or have not scaled, this checklist lists ten elements to consider when building a scalable business model.


WEBINAR: Partnering for scale

Webinar series from the Inclusive Business Action Network, WBCSD and Ted London


Purchase Olivier Kayser’s book ‘Scaling up business solutions to social problems’. French format English format


About the Speakers


Ted London is vice president and senior research fellow at the William Davidson Institute and a member of the faculty at the University of Michigan’s Ross School of Business.  An internationally recognized expert on the intersection of business strategy and poverty alleviation, with over 25 years of experience across more than 80 countries, his research focuses on enterprise strategies for low-income markets, capabilities for cross-sector collaborations, and poverty-reduction outcomes of business ventures.

Ted London’s 2016 book ‘The Base of the Pyramid Promise: Building Businesses with Impact and Scale’ offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty.

“Highly practical and based on deep insights. This book offers one of the most convincing accounts yet of the role BoP enterprises play in poverty alleviation.”  – Paul Polman, CEO, Unilever


Olivier Kayser, founder and CEO of Hystra, was VP of Ashoka, launching its France and UK operations, creating the global Ashoka Support Network and advising its Full Economic Citizenship Initiative. He was a senior partner at McKinsey for 18 years in Europe, the US and Asia. Olivier is a board member of two multi-billion Euros companies and non-profits, including GAIN until April 2013. Olivier graduated from HEC in 1979.

Olivier Kayser and Valeria Budinich’s ‘Scaling up Business solutions to Social problems’ has been recently re-released in a French version, with new chapters on agriculture, sanitation and the power of IT.

“Business must take the lead in reinventing capitalism and making it more inclusive. This book provides business leaders with a hard-nosed assessment of the opportunities and challenges of doing so.”  Dominic Barton, Global Managing Director, McKinsey.


Caroline Ashley is an international expert on the contributions that business makes to development.  She is the Executive Editor of the Practitioner Hub for Inclusive Business, Director of Ashley Insight, and Advisor to Yara International.  She facilitates and analyses inclusive business – commercially sound business that tangibly involves people at the Base-of-the-Pyramid. She has been responsible for tracking results and drawing out lessons from inclusive business portfolios that span some hundreds of businesses in Africa and Asia.