The practitioners’ guide provides an overview of the relevant BoP markets and summarizes current research within a specific sector It also offers case studies of successful business models and documents the experiences of companies who have implemented them. The aim of the practitioners’ guide is to give companies with an interest in BoP markets some initial guidance on how to launch their own activities. It integrates knowledge from interviews with experts from business, academia and politics.
The 1-2 day workshop targets business representatives and builds on the research findings of the practical guide of specially conducted baseline assessments. The first part of the workshop involves experts reporting on the business potential of BoP markets and market access strategies. The second part is interactive and provides company representatives with an opportunity to discuss their experiences and to work on their own ideas and strategies. The workshop connects important players, facilitates knowledge exchange and highlights opportunities for cooperation.
The awareness raising and networking event is geared to representatives of business, politics, academia and civil society as well as to interested members of the public. Workshop participants have the opportunity to continue their discussions on the opportunities, challenges and success factors with experts during this event. Striving to explore new sectors that provide promising opportunities for Inclusive Businesses, IBAN also develops new dialogues upon demand.
A site visit enables the participants to learn from a best practice example. Opportunities and challenges faced by this project become visible and increase the learning.
Follow-up measures like virtual collaboration, working groups or meetings help the participants to continue the peer-learning process after the workshop.
Energy Business Model Generator for Low-Income Markets 1.4 billion people have no access to electricity. They are dependent on expensive alternatives, such as kerosene, and use traditional biomass for cooking and heating, which produces smoke that can be harmful to health. Against this backdrop, the sector dialogue with the energy sector ‘Energize the BoP!’ was launched. Access to modern energy products and services is a major factor in improving quality of life and productivity for those at the base of the global income pyramid. This sector dialogue focuses on the findings of an analysis of more than 30 case studies in BoP energy markets. The results lead to the development of a practitioners’ guide that offers assistance to businesses entering the energy market in developing countries and emerging economies. Read more in the report – Energize the BoP!
A guide to creating inclusive business models for pharmaceutical companies Many treatable diseases pose major problems for the poor, for medicine is often unavailable or too expensive. The 4A+1 Framework developed for our sector dialogue on pharmaceuticals enables companies to develop solution approaches and product ideas for supplying patients among poorer segments of the population. Read more in the report – Bringing Medicines to Low-Income Markets
A Guide to Inclusive Agribusiness While integrating small farmers in value chains is not an easy task, it nevertheless holds major business potential for the agricultural and food industries. The practitioner guide and a workshop entitled ‘Growing Business with Smallholders’ support efforts by businesses to identify challenges, develop concrete solution approaches, and initiate cooperative undertakings. Read more in the report – Growing Business with Smallholders
A Guide to Leveraging ICT for Inclusive Business Companies can use Information and Communication Technologies (ICT) to broaden their existing business models and enter new markets in developing and emerging countries. Mobile phones are widely-used in low-income markets thus unlocking significant business opportunities. ICT-based approaches make it possible to provide low-income communities with products and services previously inaccessible to them. The BoP-Sector Guide ICT highlights the related opportunities and challenges that arise for companies from the ICT, energy, pharmaceutical, agriculture and insurance sectors. Read more in the report – Connect the BoP
A Guide to Affordable Housing Solutions for Low-Income Communities The market for affordable housing represents a broad range of market opportunities and entry points. One third of the world’s urban population live in slums. At the same time people at the BoP spend more than USD 700 billion on housing every year. In other words one of the greatest development challenges represents also a business opportunity. Maybe your business opportunity? Pioneer companies in the sector show that it is possible to translate these staggering numbers into tangible business value. The BoP Sector Dialogue presents good practice and sets a spotlight on how to unlock this market potential. Read more in the report – My Home, Your Business
Fast Moving Consumer Goods (FMCG) The individual BoP consumer may not have much money in the pocket, but much of what is there is spent on food, soap and other household items that constitute the BoP FMCG market. Despite their large collective purchasing power, BoP consumers are not top of mind for many companies in the FMCG sector. As a result, many companies put few resources into product development, distribution channels or price point targeting the BoP. This means the BoP often pay too much for too few options and lack suitable products.
To assess the potential for inclusive business models in the sector, key questions are: Where are bottle-necks and unmet demand in the current BoP FMCG value chain? In which part of the FMCG value chain is there potential for innovation and scale of new models? Which types of products and business models can create a development impact for the BOP?