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A mobile approach to collecting fishy data – a case study

November 7, 2017 in Hub-Blog

Acquiring knowledge on how consumers make their daily decisions and how they experience services and products becomes a specifically tough challenge when you are dealing with hard-to-reach target audiences in emerging markets. This was the case for FoodTechAfrica*, a public-private partnership in need ... (more...)

Step into the shoes of consumers with mobile surveys

February 13, 2017 in Hub-Blog

Knowing your consumers’ perspective is essential as it leads to better understanding of their needs and preferences. Acquiring knowledge on how consumers make their daily decisions and how they experience services and products becomes a specifically tough challenge when you are dealing with hard-to-reach ... (more...)