Why you should be interested in Nigeria’s N15.7 trillion BOP Market

December 8, 2017 in Hub-Blog

Nigeria, Kenya and South Africa are the countries with the largest number of people with low socioeconomic status. These three countries are home to over 16 million households with an annual disposable income below US$2,500, having a combined total spending of US$41.4 billion in 2016, according to Euromonitor ... (more...)

Economic Recession: The right time to tap opportunities at Nigeria’s bottom of pyramid

January 4, 2017 in Hub-Blog

For two consecutive times, Nigeria’s economy contracted. The first heralded recession which has occurred more than five months and impacting every segment of the economy, visibly in manufacturing, employment generation, real income and wholesale-retail trade. The country’s Gross Domestic Product ... (more...)