Sustainability for Fast Moving Consumer Goods (FMCG) at the BoP – The Waste Management Problem

March 7, 2017 in Hub-Blog

by Fernando Casado, Magdalena Geissler, Johanna Klein and Isadora Loreto (GlobalCAD)   For Fast Moving Consumer Goods (FMCG) companies, the Base of the Pyramid (BoP) is an often untapped consumer segment with immense potential: the BoP spends more than 50% of their total income, $2.3 trillion to ... (more...)