How can we combine innovation and effectiveness in complex coalitions? A conversation with Herbert Smorenburg, senior manager at GAIN



A complex issue such as malnutrition needs a complex response. The Amsterdam Initiative Against Malnutrition combines the expertise, resources and solutions of NGOs, knowledge institutes and governmental organizations to “make the market work for nutrition”. Since its beginning in 2009, the AIM coalition has been evolving, integrating new approaches and partners and innovating at various levels of the value chain.


The AIM Learning Agenda, which focuses on gathering learnings both within and across AIM projects, is producing a series of podcasts exploring in-depth some specific aspects of AIM work. Our latest conversation is with Herbert Smorenburg, senior manager at GAIN and leader of AIM platform. With experience as Unilever director for Nutrition & Health in both Europe and Africa, Herbert Smorenburg joined the Global Alliance Against Malnutrition (GAIN) in 2014 and is today leader of the Amsterdam Initiative Against Malnutrition (AIM).

In this podcast Herbert Smorenburg provides answers to the following questions:

  • How to effectively align and engage a large diversity of partners?
  • How to find the right balance between innovation and donors’ requirements in such an evolving coalition and  complex field?
  • What are some of the best practices to successfully innovate?  

Listen to the conversation here: http://aim-tales.madewithopinion.com/how-can-we-combine-innovation-and-effectiveness-in/


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